Alberta Canola
5 Year Strategic Plan
2024/25–2028/29
Mission
To support the long-term success of canola growers in Alberta through research, extension, consumer engagement, and advocacy.
Vision
Empowering the world’s most successful canola growers
Strategic Principles
1
Alberta Canola will be a grower centric organization with a focus on engagement and meeting the needs of growers to ensure their long-term success.
4
Alberta Canola’s research and outreach programs will be innovative and provide long-term value to growers.
2
Alberta Canola will ensure canola is recognized and valued for being a safe and healthy product that is grown sustainably.
5
Alberta Canola advocacy will ensure the voice of the growers are heard as an integral component to policy development.
3
Alberta Canola will collaborate and build trusted partnerships to market, educate, and share knowledge of agriculture through the efficient and effective delivery of programs to the public and stakeholders.
6
Alberta Canola governance will ensure the Board fulfills their fiduciary responsability and stewardship of the Commission with a high-level of engagement to deliver on the mandate and provide the oversight to protect the integrity of the Commission through compliance with Legislation, Regulation, Bylaws, and Policies.
Strategic Goals
2024/25–2028/29
Goal 1
Growers are engaged and realize the benefits and collective return on investment from Alberta Canola programs and services.
Goal 2
Alberta Canola is recognized as a trusted source for credible information on all aspects of canola in Alberta.
Goal 3
Operational effectiveness will be driven through professional development, innovation, open communication, collaboration, and use of current technology
Goal 4
The Board governance model will be based on best practices to ensure the human and financial resources are available to achieve the Commission’s mandate.