Alberta Canola
5 Year Strategic Plan
2024/25–2028/29
![rocket ship](https://albertacanola.com/wp-content/uploads/2024/08/Mission-Icon.png)
Mission
To support the long-term success of canola growers in Alberta through research, extension, public engagement, and advocacy.
![lightbulb](https://albertacanola.com/wp-content/uploads/2024/08/Vision-Icon.png)
Vision
Empowering the world’s most successful canola growers
![Dry canola pods and their black seeds.](https://albertacanola.com/wp-content/uploads/2024/08/iStock-1160988655-RESIZED-Small.jpg)
Strategic Principles
1
Alberta Canola will be a grower centric organization with a focus on engagement and meeting the needs of growers to ensure their long-term success.
4
Alberta Canola’s research and outreach programs will be innovative and provide long-term value to growers.
2
Alberta Canola will ensure canola is recognized and valued for being a safe and healthy product that is grown sustainably.
5
Alberta Canola advocacy will ensure the voice of the growers are heard as an integral compliment to policy development.
3
Alberta Canola will collaborate and build trusted partnerships to market, educate, and share knowledge of agriculture through the efficient and effective delivery of programs to the public and stakeholders.
6
Alberta Canola governance will ensure the Board fulfills their fiduciary responsability and stewardship of the Commission with a high-level of engagement to deliver on the mandate and provide the oversight to protect the integrity of the Commission through compliance with Legislation, Regulation, Bylaws, and Policies.
![a field of golden yellow canola flowers](https://albertacanola.com/wp-content/uploads/2024/08/Canola-bg-e1724948310457.jpg)
Strategic Goals
2024/25–2028/29
![Target symbol](https://albertacanola.com/wp-content/uploads/2024/08/Goal1-White-Circle.png)
Goal 1
Growers are engaged and realize the benefits and collective return on investment from Alberta Canola programs and services.
![checkmark symbol](https://albertacanola.com/wp-content/uploads/2024/08/goal-2-v4-150x150.png)
Goal 2
Alberta Canola is recognized as a trusted source for creditable information on all aspects of canola in Alberta.
![Gear symbol](https://albertacanola.com/wp-content/uploads/2024/08/goal-3-150x150.png)
Goal 3
Operational effectiveness will be driven through professional development, innovation, open communication, collaboration, and use of current technology
![Thumbs up symbol](https://albertacanola.com/wp-content/uploads/2024/08/goal-4-150x150.png)
Goal 4
The Board governance model will be based on best practices to ensure the human and financial resources are available to achieve the Commission’s mandate.