Public Engagement Overview

Alberta Canola works to protect and grow the one of the most powerful asset farmers have — public trust. Trust drives markets, opens doors for new opportunities, and ensures that the story of canola and its growers is heard and valued. Trust is the foundation of strong markets and lasting success. So we champion initiatives that connect Canadians to agriculture.

Supporting programs to connect agriculture education and awareness to consumers through strategic programming and sponsorship, educational outreach, and advocacy for increased agriculture-focused content in classrooms. Our goal is to support and maintain positive relationships between public stakeholders to canola and its producers.

The Public Engagement and Promotions Committee (PEP) is responsible for providing guidance on programs and initiatives that enhance public engagement and promotion in the areas of canola market development, public trust, and agriculture education.

Committee objectives: 

• Increase Canadian awareness and demand for canola through supporting our National Canola Marketing Program’s (NCMP) vision to “have Canadian consumers like canola, choose canola, and support canola famers”.
• Educate consumers across the province about canola and its vital role in our food system and economy.
• Partner with curriculum-aligned programs that connect students and teachers to the benefits of canola and Alberta agriculture.

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Alberta Canola Gives Back to the Community

With food insecurity being an issue for many families in Canada, one vital way Alberta Canola builds trust and engages with our community is by giving back.

Every year, we make meaningful contributions to local communities by donating pallets of canola oil to those in need. Our annual Canola Gives Back Program donates canola oil to both Project North of 60 and food banks across Alberta to help to provide essential nutrition to families in need.

By supporting these programs, Alberta Canola is proud to contribute to a stronger, healthier future for Canadians.

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