Hello Canola Bringing Canadian Canola to the Spotlight

When you want to amplify a message, it helps to have personality! For year two of the Hello Canola campaign, the National Canola Marketing Program again teams up with our hero ‘Canadian Canola’ and a strong string of social media voices. If you haven’t seen Hello Canola as a grower, that is okay! This campaign is targeted at urban Millennial Canadians as we work to move their opinion of canola, from apathy to love.

‘Canadian Canola’ is back in action with 8 new videos helping Canadians relate to a personality who brings canola into the homes of downtown dwelling Canadians. You will find our hero running in an international marathon, walking the red-carpet during fashion week, in the pits of the Montreal Grand Prix, and showing up in a few more locations – engaging in events and activities where canola is. Follow @HelloCanola on Pinterest and @Hello_Canola on Facebook and Instagram to see these videos.

Social media influencer partners were a key awareness driver, aiding in a 13% increase in overall awareness of canola and 25% increase in positive opinion of canola, based on results from the 2024 Leger survey of Canadians. Hello Canola is excited to once again be teaming up with @vancouverfoodie Emma Choo and Abbey Sharp, @abbeyskitchen – these brilliant communicators have dedicated followings and engage with their audiences on topics that really matter for canola. The Hello Canola core audience – millennial women – aren’t as inclined to rely on brand accounts to influence how and what they are purchasing, instead they rely heavily on social media influencers and online experts for product discovery and recommendations.

Hello Canola is working to meet Canadians where they are.