Elevating Agriculture Education in Alberta

With each new generation, more and more consumers and policymakers are losing the connection to the farm and where our food comes from. According to CCFI’s 2019 public trust research findings, 91% of Canadians claim they know little, very little or nothing about modern farming practices. Thus, it is vital that farm organizations, government ministries, and agriculture and food businesses work together to support initiatives like Agriculture in the Classroom Canada and their provincial chapters. Alberta Canola partners with Ag for Life to successfully deliver credible Agriculture Education to teachers and students in Alberta; thereby building a positive public perception for the food, fiber, and fuel used in our daily lives.

Last year, Ag for Life’s Classroom Agriculture Program (CAP) visited 282 schools and presented to 436 classrooms – reaching over 10,000 students! We believe that Ag for Life is THE organization to build the bridge between consumers and Alberta farmers, ranchers, producers, and processors. Bringing Agriculture to every Alberta classroom will pave the way for “Ag” educated communities, give students the opportunity to recognize the careers in agriculture, and build trust from farm to fork.

GETTING READY FOR THE CALGARY STAMPEDE

YAHOO!! The temperature is rising, and we are gearing up for the Calgary Stampede from July 4th to July 13th. Last year we introduced a fresh and welcoming new booth – one that Stampeders could walk through and interact with to learn about canola. We talk to thousands of people from Alberta and around the globe about canola during this agricultural showcase. Stampeders love to hear the story of canola and how it’s grown on Alberta farms. This event offers a valuable opportunity to debunk myths and talk about how important canola is to the Canadian economy. Young and old alike enjoy playing the games to learn about its benefits and versatile uses. And few can resist scooping up handfuls of canola seeds in the seed bins!

Grab your hats and come find us with other commodities in the AltaLink Hall.