Canola Council of Canada launches refreshed strategic framework

July 31, 2025 – Today, the Canola Council of Canada’s (CCC) released a refreshed strategic framework, Canola Forward: A Strategic Framework for 2025 – 2030, which builds on the organization’s strong foundation and sets out a clear and renewed focus designed to help Canada’s canola industry thrive in fast-changing domestic and international environments.

The framework was developed in collaboration with members and stakeholders from across the canola value chain and beyond. It sharpens the CCC’s focus on areas of critical importance for the industry – with a focus on volume, value and members. The CCC is prioritizing enabling innovation, advancing market access and amplifying the value of Canadian canola, inclusive of a growing opportunity for canola not just as food and feed, but also as fuel.

“This framework builds on the strong foundation that has made Canadian canola a global leader,” said Chris Davison, president & CEO of the CCC. “It is focused on priorities identified by the Canadian canola industry and outlines the role that the CCC will play in delivering continued value to our members and the broader value chain.”

The new framework ensures the CCC is aligned to help the industry seize emerging opportunities while navigating changing industry and trade dynamics.

The Council’s work will concentrate on three core priorities:

• Sustainable and reliable supply – growing the volume of Canadian canola to meet domestic and global market needs
• Stable markets for value optimization – growing the economic value of canola by developing and defending markets for Canadian canola and canola products
• Member service excellence – delivering continued value to members through Council services and working to strengthen coordination and engagement with industry partners

The CCC has aligned its internal structure with its refreshed direction to ensure that the organization’s capacity is matched to its renewed priorities. This includes a re-focused agronomy function, with an eye to the future, that works to identify and address threats, production risks and innovations that will impact Canadian canola in the years ahead. As a result, the Council will not maintain a field-based agronomy team moving forward.

“This is a forward-looking framework that reflects the priorities of our members and the realities of our industry,” added Dean Roberts, vice chair of the CCC Board. “It ensures the CCC remains a strong and focused partner in supporting Canadian canola’s continued leadership on the global stage.”

The CCC’s focused approach is designed to help future-proof the industry and grow the value and profitability of Canadian canola as a critical global food, feed and fuel crop.

“I look forward to working with CCC staff and our partners and collaborators to develop implementation plans and operationalize this framework in support of the Canadian canola industry,” Davison said.

The Canola Council of Canada is a full value chain organization representing canola growers, processors, life science companies and exporters. The CCC’s mission is to facilitate market access and strategic development and enable industry innovation to grow the value and profitability of Canadian canola. For more information, visit canolacouncil.org.

Media may contact:
Heidi Dancho
Director, Communications
Canola Council of Canada
danchoh@canolacouncil.org