Public Awareness and Education
Whether it’s supporting classroom learning or engaging with families at public events, we’re dedicated to connecting people with the story of canola. Alberta Canola’s mandate is to promote canola provincially and nationally, and to educate the public on its benefits. Through the National Canola Marketing Program (NCMP), we work to grow domestic demand by highlighting canola’s value to Canadians. Strategic partnerships with organizations, such as Ag for Life, strengthens our impact to increase agricultural education to students across Alberta.
National Canola Marketing Program
The National Canola Marketing Program (NCMP) was established to promote market development activities as outlined by our respective provincial acts and to make canola knowledge, use, and support a near-universal fact.
Funded by Alberta Canola, SaskOilseeds, and the Manitoba Canola Growers Association, the program operates under a steering committee. NCMP strives to build a positive reputation for canola, shifting the Canadian mindset from apathy to love for this essential crop.
Learn Canola
Helping children and families explore canola through the Chase Duffy comic series and fun activities that provide an imaginative way to explore canola-related topics like soil science, biofuels, and nutrition — all through the adventures of a relatable young hero.
Whether you’re looking to learn more about agriculture, healthy eating, or environmental stewardship, you’ll find engaging resources right at your fingertips.
Calgary Stampede
Every year, Alberta Canola saddles up for Calgary Stampede’s Ag-Tivity in the City exhibition. Alberta Canola gets a chance to connect with the public in this family-focused, hands-on, free agricultural zone within the Nutrien building. It’s not only a fun stop for kids – with the seed bin, characters, and giveaways, but it’s also an amazing place for the local and global community to have conversations about canola.
The Canadian Centre for Food Integrity (CCFI)
The Canadian Centre for Food Integrity (CCFI) is a trusted resource dedicated to helping Canadians understand how their food is grown, processed, and brought to market. With a vision to “elevate Canada’s food system to be the most trusted in the world”, CCFI leads with transparency, research, and accessible information.
Fields to Forks
Fields to Forks, is a collaborative marketing campaign through Bell Media (CTV and iHeartRadio). This engaging video series offers viewers a behind-the-scenes look at the vital role agriculture plays in Alberta’s economy, food security, and environmental stewardship.
Giving consumers an inside look at how farmers deliver high-quality food that’s sustainably grown and raised —bringing farm-fresh goodness from the fields to forks.
Hungry for more?
Canola oil is a heart-healthy, affordable option with plenty of uses in the kitchen. It’s low in saturated fat and high in plant-based omega-3 fats.