Edmonton – Alberta, January 14, 2015 Federal Agriculture Minister Gerry Ritz announced an investment today of up to $9.5 million to support market access and development activities for Canada’s canola industry. The $9.5 million in government funding will be combined with industry contributions for a total investment of $19 million over five years. The investment will support market entry and development activities aimed at increasing the consumption and value of canola oil and meal in both domestic and global markets. This investment is being made through Agricultural and Agri‐Food Canada’s AgriMarketing Program, a five‐year, up to $341‐million initiative under the Growing Forward 2 program.
“The Alberta Canola Producers want to thank Minister Ritz and the federal government for this investment, and their continued support,” says Colin Felstad, Board Chair of the Alberta Canola Producers Commission. “This investment will go a long way in progressing our industry by supporting our national Canadian Canola Council strategies which include creating new market opportunities that trade fairly and openly.”
“The canola industry is an important economic engine in Canada and we need ongoing investment to keep this momentum up and reach our target of 26 million metric tonnes of sustained market demand and production by 2025,” says Canadian Canola Council (CCC) President, Patti Miller. “Because 90% of our canola production is exported around the world, it’s critical to grow current markets and create new market opportunities too.”
The Canadian canola industry generates $19.3 billion annual in economic activity and nearly a quarter of a million jobs. This funding initiative will continue to help the industry build markets and keep them open through:
- Developing a deep understanding of social, economic and political drivers of the target geographies
- Engaging experts to develop strong partnerships with key influencers
- Educating the end‐user in the positive attributes of canola oil and meal
- Contributing and coordinating with partners on market access barriers
The Alberta Canola Producers Commission (ACPC) was the province’s first refundable check-off producer organization. The mandate of the ACPC is to increase the long term profitability of Alberta canola growers through research, consumer and producer education programs, and policy development.
The Canola Council of Canada (CCC) is the national, non-profit, industry association representing the entire canola value chain – growers, seed developers, processors and exporters of canola and its products. The CCC focuses on crop production, innovation, trade and market access, and market development. The ACPC contributes $0.23 per tonne of its service charge to the CCC to accomplish the industry goals, and is represented by an Alberta producer on the Canola Council of Canada’s Board of Directors.
For more information, please contact:
Alberta Canola Producers Commission