Agriculture Marketing Guide

ARD-MarketingThe Agricultural Marketing Guide from Alberta Agriculture & Rural Development is designed to provide a better understanding of farm product marketing by farm managers that leads to more astute, better informed marketing decisions and greater farm profitability.
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The Agricultural Marketing Manual was first published in the early 1980s. It has been updated several times since then and is being updated again. Please bookmark this page and watch for updates and new additions.

This Manual is not just for farm managers. It is also intended to assist agribusinesses, that deal with farm managers, to better understand farm product marketing.

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Upcoming Events

Canadian Agricultural Safety Association Virtual Conference

Great speakers on farm safety including STARS Air Ambulance
Oct 20 - Oct 21
Online, Webinar

Roots to Success Risk Management Training Workshops

Farm Management Canada invites farmers to attend the Roots to Success Risk Management virtual training session to increase their ability to assess and address risks using a comprehensive approach to managing risk on the farm.
Nov 9
Online, Webinar

What to know before you buy or lease equipment with Lance Stockbrugger

The “buy or lease” question can be confusing. Join Lance Stockbrugger, a farmer and Chartered Professional Accountant, for a webinar where he’ll explain the pros and cons of leasing so you can make the best decision for your operation.
Nov 16
Online, Webinar

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